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Principles of good design.









We really care about our clients, and the people who use our products. That’s why we do what we do. It’s the reason we wake up in the morning and go to work everyday. We design to enrich lives.

The unfortunate truth is that everything that is manmade will one day end up in the trash. That is why 9 Design builds business solutions that stand the test of time.

Design should be universal and democratic. Good Design should be available for all people to use, regardless of circumstcance. There must not be barriers to entry.

We strongly believe that not only should things work well, but they should be as attractive as they are functional.  Never form before function-- function and form working together as one. 

We aim to deliver a transformational experience. We challenge ourselves at 9 Design to come up with innovative solutions. Innovation to us is a process of forward thinking. We focus on “what could be”, instead of “what is”.

We believe that good design is long-lived. Being timeless is more important than being modern. Fashion is a legitimate pursuit, but what we aim for is more long term than any “at the moment” aesthetic.

Many designers think less is more. We believe in less AND more. When we go to the drawing board, we work to emphasize what people want.

We don't believe in instructions. Operation should be a matter of intuition.  People often purchase a product or visit a website, only to ask themselves, “how does this thing even work?” We do not like that.

We believe that truly beautiful balance goes hand in hand with simplicity; True greatness is achieved not when there is nothing more to add, but when there is nothing left to take away.

Innovative                    Copyright 9 Design Studio LLC 2011                    tel. 516.308.3912